We are a brand dedicated to crafting authentic fabrics that deeply honour their origin, heritage, and the skilled communities behind their creation. We bridge the gap between conscious consumers and the dedicated artisans and cotton farmers of Egypt.

We have a simple mission: to elevate your experience of luxury while actively empowering the Egyptian communities responsible for crafting every piece.

We envision a future where luxury is inseparable from responsibility. As we grow, our vision is to inspire the luxury industry to adopt more compassionate, ethical, and sustainable practices, creating lasting change that resonates across communities and continents.

Our founder was born and raised in Egypt, immersed in a culture rich with tradition and proud heritage. After moving to Europe, he recognised the deep appreciation people had for Egyptian cotton, yet saw the disconnect between consumers and the very communities that cultivated this precious resource. Driven by a desire to reconnect these two worlds, he established our brand to celebrate Egyptian craftsmanship, to uplift and empower the people he grew up alongside, and to redefine what luxury means in today's world.